Jam Label
Challenge:
To create the kind of Jam that customers need, taking into account how people are getting health conscious and to make it stand out from the competitors product.
Observation:
"Less is more" has been a growing mantra for the past decade and lots of product designs are being rebranding in the same direction. We want to create a product that rejuvenates the department store shelves and looks fun.
Solution:
Provide Organic Jam to Customer with Real Fruits supported with Visual aesthetics to grab attention with elements such as patterns, color, shapes and visual hierarchy in typography.
Typography:
DidotLTPro Bold, Montserrat Medium, Pacifico Regular
Software:
Adobe Photoshop and Illustrator
Moodboard:
Some images from Unsplash to get started with the project
Labels:
Seed package
Medium:
Guache
Software:
Adobe Illustrator
