Prompt: To create an imaginary brand and their brand guideline
What is The Wild Magnolia?
Choosing the right name for the brand
The Wild Magnolia is a Fashion Photography brand that explores the diversity of different culture and strives to empower women. This business focuses on bringing together women from different background. We closely knit fashion and nature together to portray our values through photography. Our brand strives to break the societal picture of women as delicate, pure and innocent figure that is vulnerable and easily broken. “Magnolia” is used as a symbol of femininity and “wild” expresses that they can not be contained.
Imagining it in some subway station
Concept:
featuring my dear friend
These images show a woman holding bright yellow flowers. Women are expected to act shy innocent and not be vocal about their thoughts while conforming to societal norms. These series of photographs shows a process in which the girl is first shy as her gaze is looking away from us (the viewer) her mouth covered. Yellow is a bright color and a representation of femininity as well as her delicate nature as a women. Eventually as she tries to break out of the societal construct of her character she has her face directly facing the viewer with her gaze while trying to remove the flower to reveal her mouth. These series of image is the representation of the brand itself and what it stands for = WOMEN EMPOWERMENT.
Learning to love ourselves starting from our reflection on the mirror
Logo Design:
The logo is the expression of our brand. The symbol locks the W and M shows the interlocking arms to represent solidarity.
my dear friends
The color of "M" in the logo can be substituted with any secondary color of the brand
Logo variations according to size:
Clear Space and Sizes:
Logo Dont's:
Brand Graphics:
In addition to the logo, our brand has the Graphic Elements for aesthetic purposes. The Graphic elements can be used with the combination of any primary or secondary brand colors. It can be used solid, transparent or as an overlay.
Typography:
Brand Colors:
