Curation Studio
Reimagining listener engagement through transparent AI and tiered value differentiation in Amazon Music App.
The Problem: Your Music App Doesn't Really Understand You
What if your music app knew what you wanted to hear before you did? AI music recommendations operate like a black box, offering songs without revealing why. Users unknowingly get stuck in loops, with no control over the factors shaping their playlists—whether genre, tempo, or past likes—making discovery feel passive rather than intentional.
Curation Studio is a multi-layered filtering feature that empowers users to refine music recommendations by applying multiple specific criteria simultaneously. This system works alongside Amazon Music’s AI recommendation engine, giving listeners unprecedented control over their music experience.
Personalized Control
Take charge of your listening experience by precisely designing what you want to hear
Enhanced Discovery
Discover the perfect music, even when you can't recall a specific artist or song
Insight 1
5/6 users struggle with discoverability and understanding of key filtering and playlist management features. My Team Mate Gloria designed the filter menu.
Insight 2
6/6 users found the "No Result" pop-up frustrating and easy to miss.
Insight 3
4/6 users struggle to understand changes in the final generated playlist and feel disconnected from the selection process.
Basic Filter lets you adjust your music selection with:
• Moods – Match music to your vibe.
• Activities – Find tunes for any moment.
• Genre – Explore different music styles.
• Decades – Pick hits from any era.
• Sound – Filter by unique sonic qualities.
• Tempo – Choose slow, medium, or fast beats.
Advanced Filter lets you adjust your music selection with:
• Discovery – Find new tracks effortlessly.
• Language – Filter by song lyrics’ language.
• Country – Explore music from specific regions.
• Artist – Search by favorite musicians.
• Audio Quality – Adjust for best sound experience.
• Playlist Size – Set the number of songs.
• Save Lyrics – Keep lyrics for easy access.
Saved Filters keeps your go-to music preferences easily accessible:
• Quick Access – Reuse your favorite filters anytime.
• Customization – Edit and update saved filters as needed.
• Consistency – Apply familiar settings for a seamless experience.
• Efficiency – Skip manual filtering and jump straight to the music.
Preview Playlist offers quick access to your music with:
• Quick Actions – Play, filter, or share instantly.
• Editable Filter – Adjust selections on the fly.
• Live Updates – See what’s changed after filtering.
• Instant Play – Listen right away without saving.
Pop-Ups enhance the user experience with timely prompts:
• “Ready to Upgrade” – Encourages free and Prime tier users to explore premium features.
• “No Results” – Notifies users when a filter combination yields no matches.
• “Save Playlist” – Asks whether to overwrite an existing playlist or create a copy.
