Jam Label Design

Jam Label Design

Jam Label Design

Packaging

Introduction

Drawing from the timeless elegance of the golden ratio, I developed a cover design for Stephen King's 1922. Each element's placement follows the divine proportion's spiral flow, creating a visual journey that feels both intentional and effortlessly natural. This approach transforms a theoretical concept into a practical design solution that engages viewers while maintaining visual harmony.

Description

Personal Project

Description

Personal Project

Introduction

In a market saturated with minimalist designs, this project presents an opportunity to bring joy back to the jam aisle while addressing modern consumers' desire for healthier options. The challenge was to create packaging that would not only communicate the product's organic integrity but also inject personality into the traditional preserve category.

Challenge

Challenge

The project aims to maintain a delicate balance between creating a health-conscious product image and ensuring shelf appeal in a competitive market where packaging plays a crucial role in consumer decisions.

Inspiration

Inspiration

Observation

Observation

Even though minimalist design dominates current packaging trends, I wanted to use this opportunity to differentiate through vibrant, joyful design that still maintains a premium, organic appeal.

Solution

Solution

My design approach leverages bold visual elements and thoughtful typography to create an engaging label system that celebrates the natural ingredients while making a memorable impact on store shelves. The incorporation of patterns, strategic color choices, and typography creates a harmonious balance between playful and premium.

Typography

A carefully curated combination of fonts - DidotLTPro Bold for elegance, Montserrat Medium for clarity, and Pacifico Regular for personality - works together to create a distinctive typographic hierarchy.

Typography

A carefully curated combination of fonts - DidotLTPro Bold for elegance, Montserrat Medium for clarity, and Pacifico Regular for personality - works together to create a distinctive typographic hierarchy.

Typography

A carefully curated combination of fonts - DidotLTPro Bold for elegance, Montserrat Medium for clarity, and Pacifico Regular for personality - works together to create a distinctive typographic hierarchy.

Software and Tools

Adobe Photoshop and Illustrator were utilized to craft every element with precision, from pattern development to final label composition.

Software

Adobe Photoshop and Illustrator were utilized to craft every element with precision, from pattern development to final label composition.

Software

Adobe Photoshop and Illustrator were utilized to craft every element with precision, from pattern development to final label composition.